Building from an efficient plan, the design of the Prime Stop Travel Center uses targeted, high impact design moves to create an immersive and memorable retail experience.  

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Initiated by a forward-thinking owner,  project goals included drawing customers into the store and creating opportunities to linger, socialize, and relax.  

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Using boutique coffee houses and community gathering spots at historic general stores as inspiration, the project uses rich materials, ample light, and structured views to immerse occupants in an authentic retail experience that emphasizes human connections.